It Becomes a Full-Time Job" by Sarah E. Needleman
Gary Hirshberg, Stonyfield's chief executive, says he plans to hire one or two additional full-time bloggers within the next two years. "The blogs give us what we call a handshake with consumers, a bond of loyalty and mutual trust that's different than the typical selling relationship, where it's all about price," Mr. Hirshberg says. "With the blogs, we are giving a little bit more access to us as a people with a mission."
Mr. Hirshberg says he looks for candidates "who are comfortable writing in a colloquial voice and who aren't overly programmed in their approach to writing." He adds, "You have to be conversational, and that sounds simple, but it's not."
Sus padres están trabajando, llegan tarde, la verdad los ven pocazo, están muy ocupados en cosas muy importantes
(foto de Jose Pinto)
El abuelo los tuvo que sacar a pasear, y.. que paseo !
(foto de Jose Pinto)
