.. managers suggested using the blogs as another medium to communicate on a personal and informal level with the community. .. When Wired wrote about us, we knew for sure we had done something very different .... While Macromedia's online forums are also a very popular method for discussing our products, the blogs give our community managers ... we examined the risks involved ... most of the feedback about the blogs has been positive ... Sometimes things work, and sometimes they don't. We're glad that these blogs work ... and we're planning to keep them going strong in the future.

Macromedia calls this "the blog strategy," and some see the company's moves as the start of a trend ... managers would write like bloggers, with that casual, this-great-idea-just-occurred-to-me tone which sometimes makes weblogs so addictive. ... a platform on which they can use their own voice, that was our idea ... described Macromedia as being on the "leading edge" of the movement to incorporate blogs in business, and he said that other companies would soon start blogging too. ... "My perception of the blogging community is that it's self policing, and if the blog isn't valuable to you, don't read it. And if it's transparent, people won't read it."

Un FotoLog llamado Sombras.